Peran Moderasi Jumlah Followers Terhadap Pengaruh Product Influencer Fit Terhadap Influencer Likeability dan Ad Attitude

Andriyani, Dwi (2023) Peran Moderasi Jumlah Followers Terhadap Pengaruh Product Influencer Fit Terhadap Influencer Likeability dan Ad Attitude. Skripsi thesis, Universitas Tanjungpura.

[img] Text (Cover)
Cover_B1021181042.pdf - Published Version
Download (160kB)
[img] Text (Yuridis)
Yuridis_B1021181042.pdf - Published Version
Download (635kB)
[img] Text (Surat Pernyataan)
SP_B1021181042.pdf - Published Version
Download (603kB)
[img] Text (Abstrak)
Abstrak_B1021181042.pdf - Published Version
Download (92kB)
[img] Text (Kata Pengantar)
Kapeng_B1021181042.pdf - Published Version
Download (235kB)
[img] Text (Daftar Isi)
Dafis_B1021181042.pdf - Published Version
Download (252kB)
[img] Text (Daftar Lain)
Daflain_B1021181042.pdf - Updated Version
Download (177kB)
[img] Text (Bab I)
Bab1_B1021181042.pdf - Published Version
Download (542kB)
[img] Text (Bab II)
Bab2_B1021181042.pdf - Published Version
Download (382kB)
[img] Text (Bab III)
Bab3_B1021181042.pdf - Accepted Version
Restricted to Repository staff only
Download (507kB)
[img] Text (Bab IV)
Bab4_B1021181042.pdf - Accepted Version
Restricted to Repository staff only
Download (583kB)
[img] Text (Bab V)
Bab5_B1021181042.pdf - Accepted Version
Restricted to Repository staff only
Download (96kB)
[img] Text (Daftar Pustaka)
Dafpus_B1021181042.pdf - Published Version
Download (189kB)
[img] Text (Lampiran)
Lamp_B1021181042.pdf - Accepted Version
Restricted to Repository staff only
Download (1MB)
[img] Text (B1021181042_DWI ANDRIYANI)
B1021181042_DWI ANDRIYANI.pdf - Accepted Version
Restricted to Repository staff only
Download (4MB)

Abstract

Penelitian ini dilakukan untuk melihat Peran Moderasi Jumlah Followers Ter hadap Pengaruh Product Influencer Fit Terhadap Influencer likeability dan Ad atti tude. Tujuan penelitian ini adalah untuk menguji dan menganalisis peran moderasi jumlah followers terhadap product influencer fit terhadap influencer likeability dan ad attitude yang dimediasi oleh kredibilitas influencer. Teknik pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Sampel dari penelitian berjumlah 100 responden yang aktif menggunakan Instagram dan berusia minimal 15 tahun di Pontianak. Alat uji analisis yang digunakan adalah SmartPLS 4 dengan metode analisi SEM (Structural Equation Modeling). Hasil penelitian ini menunjukkan bahwa Product influencer fit berpengaruh positif dan signifikan terhadap kredibilitas influencer, kredibilitas influencer memedi asi hubungan antara product influencer fit dengan influencer likeability dan ad attitude dan jumlah followers memoderasi hubungan antara product influencer fit pada influ encer likeability dan ad attitude melalui kredibilitas influencer

Item Type: Thesis (Skripsi)
Creators:
CreatorsNomor Induk Mahasiswa (NIM)Email
Andriyani, DwiNIMB1021181042UNSPECIFIED
Subjects: 600 – Teknologi (Ilmu Terapan) > 650 Manajemen dan hubungan masyarakat > 658 Manajemen umum
Divisions: Fakultas Ekonomi > Manajemen S1
Depositing User: Robiatul Adawiyah
Date Deposited: 27 Dec 2024 08:06
Last Modified: 27 Dec 2024 08:06
URI: http://36.95.239.66/id/eprint/1903

Actions (login required)

View Item View Item
Repositori Universitas Tanjungpura by SIPUTan is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.