The Influence Of Investment Literacy, Return Expectations, And Capital Of Investment On Generation Z's Investment Interest In The Capital Market

Salsabila, Nisya (2024) The Influence Of Investment Literacy, Return Expectations, And Capital Of Investment On Generation Z's Investment Interest In The Capital Market. Skripsi thesis, Universitas Tanjungpura.

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Abstract

The rise in the number of investors in the stock market may indicate a rise in interest in doing so. According to KSEI as of September 2023, the Indonesian financial sector is expected to be dominated by Generation Z. This research is to ascertain and evaluate the impact of investment literacy, return expectations, and minimum investment capital on the investment interest of Generation Z residing Pontianak city within the capital market. By utilizing primary data form distibution linkert-scale question among 53 respondents who meet the criteria, this study employs a quantitative approach to its analysis. The hypothesis testing used is partial correlation (t-test). The results obtained show a positively and significantly impact by the return expectations and minimum capital on generation z’s investing interest in the capital market. Investment literacy does not show a positively and significantly impact on investment interest. This research can contributes to additional literature related to investment interest by Generation Z, wich is still rarely researched. It also re-evaluates the variable of investment literacy variables that still have different findings in previous studies.

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