The Effect Of Ease Of Use And Service Features On Transacting Intention In MY BCA Mobile Banking Application Toward Trust As A Mediation

Sianturi, Yosia Aldora (2024) The Effect Of Ease Of Use And Service Features On Transacting Intention In MY BCA Mobile Banking Application Toward Trust As A Mediation. Skripsi thesis, Universitas Tanjungpura.

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Abstract

This study aims to examine the effect of ease of use and service features on transaction interest through trust as a mediating variable. The benefits of this study are to determine the ease of use of the MY BCA application and the service features contained in the MY BCA application on user transaction interest and can foster their trust in the MY BCA application service. Data were collected through a survey of 150 respondents in Indonesia and analyzed statistically using SmartPLS 4.0. The results of the study indicate that ease of use has a positive and insignificant effect on trust, service features have a positive and significant effect on trust, ease of use has a positive and significant effect on transaction interest, service features have a positive and insignificant effect on transaction interest, trust has a positive and significant effect on transaction interest. Thus, trust does not have an effect as a mediating variable between ease of use and service features on transaction interest.

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