STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN DESA AGROWISATA RAJATI FLOWER GARDEN DI DESA RASAU JAYA TIGA

Kurniawan, Rery (2022) STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN DESA AGROWISATA RAJATI FLOWER GARDEN DI DESA RASAU JAYA TIGA. Skripsi thesis, Universitas Tanjungpura.

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Abstract

Penulisan Skripsi ini dimaksudkan untuk memberikan pemahaman mengenai strategi yang digunakan untuk mengembangkan BUMDes Agrowisata Rajati Flower Garden di Desa Rasau Jaya Tiga. Permasalahan yang ditemukan dilapangan berkaitan dengan strategi serta penerapan dilapangan yang masih belum maksimal. Penelitian dilakukan dengan mewawancarai beberapa pihak dan menemukan bahwa strategi dan pelaksanaan dilapangan bisa berjalan, tetapi tidak seluruhnya sesuai dengan rencana. Yang mengakibatkan program yang disusun tidak berjalan dengan baik. Masalah yang timbul disebabkan beberapa faktor, beberapa diantaranya yaitu penempatan karyawan tidak sesuai dengan keahliannya, administrasi dan pengarsipan data tidak dilakukan dengan baik, fasilitas sarana dan prasarana tidak dilakukan perawatan dengan baik dan juga beberapa permasalahan yang berkaitan dengan pihak luar. Sehingga dibutuhkan evaluasi yang sungguh-sungguh jika ingin memajukan BUMDes Agrowisata Rajati Flower Garden ini. Untuk itu bisa direkomendasikan dilakukan evaluasi kerja setiap periode berjalan dan hasil evaluasi tersebut benar-benar dijalankan dengan baik, juga rekrut tenaga ahli dalam bidang administrasi dan kearsipan sehingga setiap data dan berkas bisa disimpan dan diolah guna bahan evaluasi, tempatkan karyawan sesuai dengan keahliannya ataupun berikan pelatihan kepada masing-masing tupoksi serta jangan ragu untuk memberi sanksi kepada karyawan yang tidak bekerja dengan baik. Dan jadikanlah BUMDes Agrowisata Rajati Flower Garden ini menjadi tempat wisata yang baik dan berkelanjutan, karena tempat ini sudah menjadi tempat wisata yang menjadi harapan banyak orang untuk berlibur murah namun tidak murahan. Kata kunci : Strategi, Agrowisata, Berkelanjutan, Evaluasi dan Harapan. This study aimed to provide understanding regarding the strategy used to develop the BUMDes Agrowisata Rajati Flower Garden in Rasau Jaya Tiga Village. The problems found in the field were related to the strategy and implementation which were still not optimal. The research was conducted by interviewing several parties and found that the strategy and implementation in the field could work, but not entirely according to the plan which resulted in the program that was prepared not running well. The problems that arose were caused by several factors, some of them were that the placement of employees was not in accordance with their expertise, administration, data archiving were not done properly, facilities and infrastructure were not maintained properly, and also some problems related to external parties. So a serious evaluation is needed to advance the BUMDes Agrowisata Rajati Flower Garden. The researcher suggests doing a work evaluation every current period and the results of the evaluation properly as well as recruiting experts in the fields of administration and archives so that every data and file can be stored and processed for evaluation materials. Then, place employees according to their expertise or provide training for each main task and do not hesitate to give sanctions to employees who do not work well. Therefore, make the BUMDes Agrowisata Rajati Flower a good and sustainable tourist spot, because this place has become a tourist spot that many people hope for a cheap but not twopenny vacation. Keywords: Strategy, Agrotourism, Sustainable, Evaluation and Hope.

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