PENGEMBANGAN OBJEK PARIWISATA TUGU KHATULISTIWA OLEH DINAS KEPEMUDAAN, OLAHRAGA DAN PARIWISATA KOTA PONTIANAK

SARASWATI, ADINDA APRILIA (2022) PENGEMBANGAN OBJEK PARIWISATA TUGU KHATULISTIWA OLEH DINAS KEPEMUDAAN, OLAHRAGA DAN PARIWISATA KOTA PONTIANAK. Skripsi thesis, Universitas Tanjungpura.

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Abstract

Tujuan penelitian ini adalah untuk mengetahui faktor – faktor yang mempengaruhi hambatan-hambatan yang dimiliki oleh Dinas Pemuda, Olahraga dan Pariwisata Kota Pontianak dalam melakukan pembangunan objek wisata Tugu Khatulistiwa. Adapun metode yang digunakan pada penelitian ini menggunakan metode deskriptif kualitatif. Penelitian iini menggunakan teori menggunakan teori pengembangan pariwisata Oka A. Yoeti (2016, 48-49) yaitu: Atraksi/Objek Wisata (Attractions), Fasilitas pelayanan (Service Facilities), Informasi dan Promosi, hasil penelitian ini berdasarkan 3 indikator pengembangan pariwisata yaitu, (1). Tugu Khatulistiwa merupakan destinasi wisata yang sangat unik yang hanya dimiliki oleh beberapa dalam satu dunia, namun sayang acara yang dimiliki masih sangat terbatas yaitu hanyalah pada saat titik kulminasi, (2). Sudah terdapat fasilitas yang cukup memadai di sekitar Tugu Khatulistiwa namun sayangnya semua fasilitas tersebut masih belum dikelola dengan baik, sehingga beberapa fasilitas tidak dapat digunakan kembali, dan ada beberapa fasilitas yang seharusnya dapat menjadi salah satu yang memancing wisatawan untuk berkunjung namun masih terkendala oleh lahan yang belum dimiliki seutuhnya oleh Dinas Pemuda, Olahraga dan Pariwisata. (3). Media informasi dan promosi benar-benar masih minim yang menyebabkan sedikit wisatawan mengalami kendala saat akan berkunjung. The purpose of this study was to determine the factors that influence the obstacles that the Department of Youth, Sports and Tourism of Pontianak City has in developing the Equator Monument tourist attraction. The method used is descriptive method with qualitative type. Researchers use the theory of tourism development according to Oka A. Yoeti (2016, 48-49), namely: (a) Attractions; The Equator Monument is a very unique tourist destination which is only owned by a few in one world, but unfortunately the events that are held are still very limited, namely only at the culmination point, (b) Service Facilities; all facilities are still not managed properly and there are several facilities that should be one that attracts tourists to visit but are still constrained by land that is not fully owned by the Department of Youth, Sports and Tourism and (c) Information and Promotion; The use of information and promotion media has not been optimal, causing few tourists to experience problems when visiting. The recommendations that can be submitted are that the manager of the Equator Monument tourism object further develops activities that have elements of customs and customs and introduces existing regional culinary. As well as improving the parking area and managing children's playgrounds that are already available around the Equator Monument so that it can be used optimally and can help attract tourists.

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