Employer Attractiveness, Work Expectations, Corporate Reputation and Person-Organization Fit terhadap Intention to Apply

Laras, Kusuma Astuti (2025) Employer Attractiveness, Work Expectations, Corporate Reputation and Person-Organization Fit terhadap Intention to Apply. JAMEK (JURNAL AKUTANSI MANAJEMEN EKONOMI DAN KEWIRAUSAHAAN), 5 (1). pp. 162-174. ISSN 2774-809X

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Abstract

BUMN Banking faces competition in obtaining potential job candidates from Generation Z with work preferences different from those of previous generations. The study sought to assess the effects of employer attractiveness and work expectations on the intention to apply for jobs at BUMN Banking from graduates in West Kalimantan, utilizing corporate reputation and person-organization fit as mediating variables. With data collected via questionnaires from 256 respondents, the study's results indicate that emplo yer attractiveness, work expectations, corporate reputation, and person-organization fit positively and significantly impact the desire of Generation Z at BUMN Banking. Additionally, corporate reputation and person-organization fit can mediate the link between employer attractiveness and intention to apply at BUMN Banking. However, a personorganization fit cannot mediate the impact of work expectations regarding the intention to apply at BUMN Banking

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