Determinants Of Repurchase Intention: A Study On Ease Of Use, Trust And E-Satisfaction Construct In Shopee Marketplace

Nabila, Eka Yoan (2023) Determinants Of Repurchase Intention: A Study On Ease Of Use, Trust And E-Satisfaction Construct In Shopee Marketplace. East African Scholars Journal of Economics, Business and Management, 6 (8). pp. 1-8. ISSN 2617-7269

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Abstract

E-commerce mentransformasi mekanisme pasar tradisional dalam proses interaksi dalam transaksi jual beli. Meningkatnya minat konsumen untuk melakukan kegiatan pembelian secara online menjadikan perusahaan dan penjual memasarkan produknya secara masif melalui media internet. Melalui kemudahan yang ditawarkan oleh sistem e-commerce masyarakat hanya perlu mengunjungi situs belanja dan memesan barang atau jasa melalui perangkat elektronik seperti handphone maupun komputer. Penelitian ini bertujuan untuk menguji Determinants of Repurchase Intention: A Study on Ease of Use, Trust and E Satisfaction Construct in Shopee Marketplace. Hipotesis yang dibangun dalam penelitian ini akan diuji dengan pendekatan desain kausal. Adapun alat uji untuk melihat hubungan variabel independen dan variabel dependen menggunakan Structural Equation Modeling (SEM) dengan alat bantu statistik AMOS 24. Metode pengumpulan data menggunakan kuesioner dengan jumlah responden 288 orang.

Item Type: Article
Creators:
CreatorsNomor Induk Mahasiswa (NIM)Email
Nabila, Eka YoanNIMB1023191058UNSPECIFIED
Subjects: 600 – Teknologi (Ilmu Terapan) > 650 Manajemen dan hubungan masyarakat > 658 Manajemen umum
Divisions: Fakultas Ekonomi > Manajemen S1
Depositing User: Rudiarti Rudiarti
Date Deposited: 14 Mar 2025 03:57
Last Modified: 14 Mar 2025 03:57
URI: http://36.95.239.66/id/eprint/2353

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